EVERY GREAT IDEA IS SPARKED BY A GREAT NEED.
The Urban Road story starts in 2010, when artist and illustrator Suzie Atkin set out to do something nobody in the Australian art market was doing: make unique high-quality art accessible to everyday art-loving Australians.
Three years later, operations and product development expert Mishelle joined as a co-owner. Together, Suzie, Mishelle, and the Urban Road team have dedicated their time and energy to giving thousands of customers the outstanding art-buying experience you know and love today. After over a decade of serving more than 20,000 customers our focus is still on introducing new ways of giving our customers the best art shopping experience.
One thing that hasn’t changed over the years is our commitment to our customers’ happiness. This drives everything we do: the unique art we create and curate, the innovative View in Room mobile app for previewing art in your home, and our super-fast and super-friendly customer service. We’re only satisfied when you’re delighted not just with the artwork itself, but with your Urban Road shopping experience.
Thanks for taking the time to get to know us. We’d love to have you join us as our story continues!
UNIQUE ITEMS IN
PIECES OF ARTWORK
MEET THE TEAM
Suzie is Urban Road’s very own creative genius and chief boundary pusher with impeccable Michael Jackson music knowledge.
She is responsible for honing all of the world’s creative energy into beautiful artworks and making magic happen season after season.
Her idea of retail therapy is browsing Horseland's online store.
SALES + OPERATIONS DIRECTOR
Mishelle is at the helm of the Urban Road ship, navigating through up to 10 excel spreadsheets at one time. She’s the backbone of the business with the biggest dōTERRA collection you've ever seen.
She multitasks like a boss, making sure everything runs like a well-oiled, yet aesthetically pleasing, machine.
Lover of linen and iced lattes, Andrea is essentially the gatekeeper of our brand. She’s a master at visual storytelling, working her magic to create anything and everything related to the look and feel of Urban Road, inspiring and guiding the vision of our marketing team while she’s at it. When it comes to interior style, Andrea is a wabi-sabi enthusiast and always keeps up to date on the latest trends. On the lookout for the best design and styling advice? She’s your go-to gal.
WAREHOUSE MANAGER + SALES/PROJECT COORINATOR
Rarely found without a coffee in hand, Brit is our in-house fashionista, and Mishelle’s right hand gal, assisting with the planning, logistics and rollout of our commercial projects.
On the daily, you can also find her assisting with Retail and Wholesale customer service enquiries - juggling phone calls, emails and meetings without even breaking a sweat.
CHIEF INFORMATION OFFICER
Deb is our Jill-of-all-trades. When she’s not whipping out random facts about the greatest Rock’n’Roll bands, or dropping a dad joke or two from her repertoire, she oversees all our web data, platform integrations, and workflow automations.
Basically, Deb is aware of any and all of our operational requirements – you can trust she won't miss a single beat. All this work usually keeps Deb up to her elbows in emails and spreadsheets.
Lucky she’s one tough cookie!
ECOMMERCE OPERATIONS MANAGER
A graduate from the Microsoft School for Excel Wizardry, Brenton is our expert for all things data, reporting and systems. As part of his role, Brenton works on developing relationships with our resellers, helping Urban Road make its mark on the art space and beyond. As well as a green thumb and lasting passion for landscape photography, Brenton is a certified dog person and proud fur-father of Colt – his loveable 52 kg mastiff. In-between his hard work at UR, Brenton has hopes to one day head off on a trip to explore the unique beauty of the great Aussie outback.
PHOTOGRAPHER + STYLIST
Emily is our beach-obsessed Photographer and Stylist here at Urban Road, using her creative prowess to snap all our product and lifestyle photography, perfectly capturing everything you see on your screen just as it is in reality. In-between a Sudoku break or two, Emily also works on creating stellar social media content for our brand. She’s devoted to floral and earthy tones, is a certified piña colada connoisseur, and is blessed with some pretty groovy dance moves. Apart from a camera always in hand, you’ll never find Emily without her favourite pair of trusty Birkenstocks.
CUSTOMER SERVICE COORDINATOR
Jo brightens up our offices with her love of music, passion for crafts, and makeup that is forever on-point. As she greets us with a new fun coloured eyeshadow each morning, Jo always brings that electric energy into her work, making it her personal mission to give every Urban Road customer a cheery, lively, and pleasant interaction. Among her bustling, busy days taking calls, replying to emails, and answering customers in our website chat box, Jo never fails to find some time to spill some tantalising True Crime trivia – it’s safe to say we’re kept thoroughly entertained.
Sporting outrageous flamingo shirts and checkered Vans, Chris - also known as 'Grandad' - is in charge of trimming, framing and shipping out our framed and rolled print orders here at URHQ.
Occasionally found making trips to Bunnings in his red Mustang or picking up lunch for the team, he's our Jack-of-all-trades - always ready to lend a helping hand.